What is CRM?

A comprehensive Constituent Relationship Management (CRM) system serves as the digital control center for your organization. Typically, organizations have their data spread across multiple systems in the enterprise, making it difficult to aggregate the data in a way that allows a holistic view of the relevant information.

With CiviCRM, the majority of your organizations's information is stored in stored in one easily accessible place, allowing you to easily access and utilize all of your contact, contribution, event, and mailing information, and more.

CRM Process Diagram